EIGHT WAYS TO PROMOTE YOUR FACEBOOK PAGE

Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page.

Facebook gives you space which can leave a lasting impression on your Page visitors. Make sure to pay close attention to your Cover image, Profile image and About section.

• Cover image size: 851 pixels by 315 pixels and may not include more than 20% text.
• Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels)
• The types of information that appear in the summary box are specific to your Page’s category. The About section under your profile image may allow for you to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.

 

Here are some tips you can use to run a successful Facebook Business Page:

             

        

          1.     Ask friends, business partners and other contacts to like you on Facebook

      When you first create a Facebook Page invite your supportive friends, family and business partners to like your Facebook Page. These initial likes will give you higher social media credibility and visibility. Then, alert your customers, prospects and your other social communities, and promote your Facebook page anywhere you mention your website. If people don’t know your Facebook page exists, they can’t like it.

2.     Find out what interests your community

       With Facebook’s new Graph Search it’s really easy to find out what interests your target community, and post relevant content to increase Facebook likes.

3.     Use Facebook Ads

        Facebook ads are another great way to increase Facebook likes. To get the most out of your ads, you can target by your community’s interests to find people similar to your current fans.

4.     Run a contest

       Make sure that your contest follows Facebook’s promotion guidelines. Your contest must use a Facebook app, which allows you to create a fan-gate, so that only those who first like your page can participate in the contest. Apps also have a unique URL, so you can promote your contest with a Facebook ads and increase Facebook likes even more.
      Also, when you create a contest make sure that your app is working for mobile users, that the content of the contest is funny, that it’s easy to participate and that the contest encourage users to share their result and participation with their friends.

5.     Like, and interact with, other companies

        Finding companies to like and interact with is easy. Use Graph search and search for e.g. companies, pages, places that is of interests for your company and like these Pages (you can’t like personal profiles).

        After you have liked some Pages, you can view your company’s Newsfeed and engage with the pages you like. Not only is the company likely to follow you back, but their engagement with your page will help you increase Facebook likes amongst their followers as well.

6.     Publish engaging content

        It’s important to publish engaging, entertaining and interesting posts on a regular basis, and to keep an eye out for the posts that get the most engagement. If your posts are valuable to your followers, then they will share your posts with their friends, helping you increase your Facebook likes. Images are among the best types of post for driving engagement so make sure you publish images your followers can relate to and will like. You may also want to include calls to action in some of your posts, asking followers to like, comment or share your content, or ask your community a question.

7.       Be active

        Post at least one status update per day, and experiment with the timing of your posts to see when the majority of your followers are active. People are unlikely to like your Facebook page if you don’t post regularly – and they certainly won’t engage with your content (or help you get more likes) if they don’t see your posts.

8.     Measure, analyze and learn

        Use Facebook Insights to find useful metrics on your page performance. You can see things like reach (how many users are seeing your posts), engaged users (how many users engage with your posts) and new likes (when and why do you get new followers). These metrics will help you understand what’s driving your likes and engagement, so that you can adjust your posts accordingly.

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